By Jean Baudrillard
'Since de Toqueville, French thinkers were thinking about the USA. but if it involves mysterious paradoxes and lyrical complexity no French highbrow fits Jean Baudrillard in considering the hot World... [He] has develop into a sharp-shooting Lone Ranger of the post-Marxist left." -- long island instances "The choice of wild, frequently hilarious postcards from his journey to the US includes the various year's so much orignal and lovely writing." -- New Statesman and Society " ... sometimes provocative and quite often infuriating ... the United States is full of perceptive, virtually poetic observations." -- Rolling Stone "A mix of loopy notions and dead-on insights, the USA is a necessary (and voluable) photo of what Mr. Baudrillard calls 'the purely closing primitive society' -- ours." -- ny occasions publication evaluate
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Ultimately, is sex necessary? ’ Liberation has left everyone in an undefined state (it is always the same: once you are liberated, you are forced to ask who you are). After a triumphalist phase, the assertion of female sexuality has become as fragile as that of male sexuality. No one knows where they are. This is why there’s somuch love-making, so many children produced: there at least you still have proof that two people are needed so difference still exists. But not for long. Already, the ‘muscle-woman’, who, simply by using her vaginal muscles, manages to reproduce the effect of male penetration exactly, is a good example of self-referentiality and of getting along without difference - she at least has found her label.
It’s just like people who wear dark glasses. Their eyes are hidden and others see only their own reflection. Everywhere the transparency of interfaces ends in internal refraction. Everything pretentiously termed ‘communication’ and ‘interaction’ - walk-man, dark glasses, automatic household appliances, hi-tech cars, even the perpetual dialogue with the computer - ends up with each monad retreating into the shade of its own formula, into its self-regulating little corner and its artificial immunity.
To grasp its secret, you should not, then, begin with the city and move inwards to the screen; you should begin with the screen and move outwards to the city. It is there that cinema does not assume an exceptional form, but simply invests the streets and the entire town with a mythical atmosphere. That is where it is truly gripping. This is why the cult of stars is not a secondary phenomenon, but the supreme form of cinema, its mythical transfiguration, the last great myth of our modernity. Precisely because the idol is merely a pure, contagious image, a violently realized ideal.
America by Jean Baudrillard